Non-Profit Organization
Guardian Rebrand
Guardian is a 501(c)3 nonprofit martial arts gym in downtown Oakland California. The organization offers classes in Brazilian jiu-jitsu, boxing, kickboxing, and strength + conditioning.
Year: 2020
Role: Research, Marketing + Advertising, Branding, UX + UI
Programs: Ai, Ps, Id, Figma
Logo
The Client
Guardian was founded in 2015 when former Twitter employee Ben Kovacs & Joel Lunenfeld discovered that they had a shared passion for martial arts, specifically Brazilian jiu jitsu.
Original Logo
Ideation
Mind Map
Logo Sketches
Logo Final Draft
Final Products
Brand Icons
Brand Merchandise
Event Banner
Social Media Advertisements
Website
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