Non-Profit Organization
Guardian Rebrand
Guardian is a 501(c)3 nonprofit martial arts gym in downtown Oakland California. The organization offers classes in Brazilian jiu-jitsu, boxing, kickboxing, and strength + conditioning.
Year: 2020
Role: Research, Marketing + Advertising, Branding, UX + UI
Programs: Ai, Ps, Id, Figma

Logo
The Client
Guardian was founded in 2015 when former Twitter employee Ben Kovacs & Joel Lunenfeld discovered that they had a shared passion for martial arts, specifically Brazilian jiu jitsu.

Original Logo
Ideation
Mind Map

Logo Sketches
Logo Final Draft
Final Products

Brand Icons

Brand Merchandise

Event Banner

Social Media Advertisements

Website
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