Non-Profit Organization
Guardian Rebrand
Guardian is a 501(c)3 nonprofit martial arts gym in downtown Oakland California. The organization offers classes in Brazilian jiu-jitsu, boxing, kickboxing, and strength + conditioning.
Year: 2020
Role: Research, Marketing + Advertising, Branding, UX + UI
Programs: Ai, Ps, Id, Figma


The Client
Guardian was founded in 2015 when former Twitter employee Ben Kovacs & Joel Lunenfeld discovered that they had a shared passion for martial arts, specifically Brazilian jiu jitsu.

Original Logo


Mind Map

Logo Sketches

Logo Final Draft

Final Products

Brand Icons

Brand Merchandise

Event Banner

Social Media Advertisements


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